Extrajudicial Auction · Serra Gaúcha · Rio Grande do Sul · UNESCO World GeoparkBrazilian Federal Decree No. 21,981/1932 and IN No. 52. Civil Code arts. 653 to 692 and art. 1,245. CPC arts. 784 III and 879 to 903. Law No. 13,777/2018. Law No. 9,610/1998. Law No. 13,709/2018.
Investor Presentation · Extrajudicial Auction · July 4, 2026
The last large private landholding on the canyon route.
A unique land scarcity asset. Going to public auction.
278 acres of irreplaceable Atlantic Forest on the escarpment of the Canyons of Rio Grande do Sul — a titled, registered private property with autonomous water supply and direct canyon frontage.
Registered area
112.7697 hectares (278.6 acres)
Land title
Registered private property. Full title details available under NDA.
Biome
Atlantic Forest preserved across more than 91% of total area
Elevation
2,950 to 3,280 ft (900 to 1,000 m) above sea level
Canyon frontage
Direct overlooking of the valley floor, 2,300 to 2,950 ft (700 to 900 m) below
Water supply
Multiple natural freshwater springs. Fully autonomous supply, independent of any public utility.
Access and location
Available under NDA
Conservation unit
APA Rota do Sol Environmental Protection Area. Regulated use — not prohibited.
International designation
UNESCO World Geopark — recognized 2022
Title origin
Court-ruled adverse possession (usucapião) — final judgment, duly registered
Actual property boundary — GPS field survey
Boundary based on GPS field survey (46 data points). Area certified per CCIR 2024. INCRA/SIGEF georeference certification in progress.
Landscape of the area and surroundings
Illustrative
Illustrative image of the type of territory. Does not represent a specific area of the property.
Illustrative
Illustrative image of the type of territory. Does not represent a specific area of the property.
Gustavo Reis AuctionsLicensed Auctioneer · JUCESP No. 790
Since 2008 · www.gustavoreisleiloes.com.br
The escarpment of the Rio Grande do Sul canyons spans approximately 10 miles. Private holdings exceeding 250 acres with viable access and clear title along this corridor: fewer than 5.
10 miJosafaz Canyon extension — the longest canyon in Brazil
<5Private holdings over 250 ac on the escarpment with clear title
1Available for acquisition in Brazil right now
91%Atlantic Forest preserved. Only 8% of the original biome still exists.
Geology
Serra Geral Formation basalt. Cannot be found in any other location across the Serra Gaúcha highlands.
UNESCO designation
Caminhos dos Cânions do Sul World Geopark. Permanent territorial recognition — not replicable.
Water resources
Freshwater springs at 900m elevation. This combination does not exist in adjacent lower-elevation properties.
Regulatory protection
APA and Geopark designations prevent new large-scale subdivisions in the area. The inventory of comparable landholdings only shrinks.
Illustrative
The canyon rim: 3,000 ft of elevation, pristine Atlantic Forest and the valley floor 2,600 ft below.
Illustrative image of the type of territory. Does not represent a specific area of the property.
The same legislation that protects this land is what guarantees its scarcity. Every new environmental protection instrument further reduces the supply of equivalent properties. Whoever holds this position today holds a permanent competitive advantage.
Gustavo Reis AuctionsLicensed Auctioneer · JUCESP No. 790
Since 2008 · www.gustavoreisleiloes.com.br
The surrounding area has already been chosen by USD 270M+.
Signed contracts, active construction and operating developments. Every dollar invested in the surrounding area by third parties enhances the strategic value of this position.
Investment
Amount
Status
Urbia Cânions Verdes. 30-year federal concession, Aparados da Serra and Serra Geral National Parks. Current entry fee: BRL 107 per visit (~USD 20).
USD 10.5M invested
Operational
Josafaz Canyon Complex Gateway — federal infrastructure project. CAIXA and Ministry of Tourism. Contract No. 940618/2023.
USD 40K
Construction started Feb 2026
Grupo Laghetto. Full-service hotel complex in São Francisco de Paula.
USD 185M
Under development
Kempinski Laje de Pedra. Canela, 22 miles from the asset.
Market benchmark
Operational
Total confirmed in surrounding area
USD 270M+
Multiple active fronts
On-site photo — March 2026
On-site photograph, March 2026. Official Brazilian Federal Government sign. Construction of the Josafaz Canyon Complex Gateway. Federal Transfer Contract No. 940618/2023. Value: BRL 219,900. Start: Feb 14, 2026. Expected completion: Jun 14, 2026. CAIXA and Ministry of Tourism.
Gustavo Reis AuctionsLicensed Auctioneer · JUCESP No. 790
Since 2008 · www.gustavoreisleiloes.com.br
The acquirer defines the strategy. The more the surrounding area consolidates, the greater the value of this position — regardless of what is built or not built.
🏨
Luxury hospitality
Eco-lodge, resort or premium inn. Projected nightly rates: USD 550 to USD 1,000. The visitor already paying USD 20 to enter the adjacent canyon is the exact guest profile seeking accommodation at the same level.
🏗️
Fractional ownership
Brazilian Law No. 13,777/2018 enables timeshare-style fractional sale. Projected GDV of BRL 89.9M with a 4.5x multiplier over land acquisition cost.
🌳
Nature park
The region already hosts two National Parks and multiple private nature parks operating on entry-fee models at USD 15 to USD 30 per visit. The Josafaz Canyon has no private structured park.
🏡
Ultra-luxury residence
278 acres of absolute privacy. Target profile: ultra-high-net-worth individual or family seeking to own a territory, not merely visit a hotel.
🌱
Carbon and ESG
Over 250 acres of certifiable primary Atlantic Forest. Eligible for REDD+ carbon credits and ESG-mandate institutional funds seeking measurable environmental impact.
🏛️
Patrimonial reserve
Long-term land banking. Atlantic Forest does not depreciate. UNESCO designation does not lose relevance. The asset preserves value independent of economic cycles.
Development potential — imagery produced on actual site landscape
The images below were produced using the actual landscape of the Josafaz Canyon as visual reference. They represent the development potential of the asset. They do not constitute an approved architectural project.
Development Potential
Aerial view of hotel development on the canyon escarpment. Private-pool chalets at canyon edge connected by illuminated boardwalks over the Atlantic Forest.
Generated using the actual landscape of the Josafaz Canyon as visual reference. Does not represent an approved architectural project.
Development Potential
Generated using the actual landscape of the Josafaz Canyon as visual reference. Does not represent an approved architectural project.
Development Potential
Generated using the actual landscape of the Josafaz Canyon as visual reference. Does not represent an approved architectural project.
What all these strategies share: the more the surrounding area develops, the greater the value of this position — regardless of what the acquirer decides to build.
Gustavo Reis AuctionsLicensed Auctioneer · JUCESP No. 790
Since 2008 · www.gustavoreisleiloes.com.br
The value is not the land. It is what the land can generate.
BRL 17 million is the lowest price ever set for an asset with these characteristics anywhere in the Rio Grande do Sul canyon region. To understand why this number does not reflect the value of the asset, look at the monetization scenarios.
Estimated total investment of BRL 63.8M generates BRL 32.7M in annual EBITDA. Stabilized valuation of BRL 261.6M (8x EBITDA). 4.1x return on total invested capital including acquisition.
Fractional ownership Law No. 13,777/2018
Projected GDV of BRL 89.9M. 4.5x multiplier over acquisition cost. Liquidity distributed throughout the fractional sales process.
Private nature park Entry fees, trails, adventure activities
National and private parks in the region operate at USD 15 to USD 30 per visit. The Josafaz Canyon has no structured private park.
Carbon and ESG REDD+, voluntary carbon credits
Over 250 acres of certifiable primary Atlantic Forest. Eligible for ESG-mandate institutional investors and international carbon buyers.
Minimum auction bid
USD ~3M
Minimum bid BRL 17M · entry cost to control the asset
→
Stabilized valuation — hospitality scenario
USD ~48M
Stabilized valuation BRL 261M · 15.4x entry
The question is not whether BRL 17M is a good price for farmland. The question is: what other asset can you acquire for BRL 17M that offers this portfolio of monetization strategies on an irreplaceable territorial footprint, with USD 270M in third-party infrastructure already under construction around it?
Gustavo Reis AuctionsLicensed Auctioneer · JUCESP No. 790
Since 2008 · www.gustavoreisleiloes.com.br
Regulated by Brazilian Federal Decree No. 21,981/1932 and IN No. 52. Mandatory legal publication, full transparency and equal treatment for all bidders.
✅
Extrajudicial executive title
Auction certificate (auto de arrematação) — CPC art. 784 III. Legal standing equivalent to a court judgment.
✅
Transfer by public deed
Civil Code art. 1,245. Deed registered at the competent land registry. Available via e-Notariado electronic platform — no in-person appearance required.
✅
Full cash payment required
Full settlement within 5 business days. Certificate issued only upon confirmed wire transfer. No installments accepted under any circumstances.
✅
Pre-qualified bidders only
Only pre-approved and qualified bidders may participate. NDA mandatory prior to full disclosure.
✅
Location confidential until NDA
Exact coordinates, access route and property details released only after Confidentiality Agreement is executed.
Key dates
Auction date
July 4, 2026
11:00 AM BRT · online
Registration deadline
June 29, 2026
5 days prior to auction
Qualification deadline
July 2, 2026
48 hours prior · 11:00 AM BRT
How to participate
1
Initial contact
Visit www.gustavoreisleiloes.com.br or email [email protected]. No commitment required.
2
NDA and full data room access
Execute the Confidentiality Agreement. Receive exact location, complete technical documentation and feasibility analysis. Deadline: June 29, 2026.
3
Qualification and bidding
Submit documentation per the auction notice. Final qualification deadline: July 2, 2026 at 11:00 AM BRT. Auction takes place July 4, 2026 at 11:00 AM BRT.
Contact the auctioneer
Gustavo Reis
Licensed Auctioneer · JUCESP No. 790
"There will not be a second asset like this available when the regional tourism flow reaches maturity. The question is not whether this destination will appreciate. The question is who will be positioned before it does."
Rua Pais Leme, 215 · 26th floor, Suite 2606 · São Paulo, SP · Brazil
Scan · www.gustavoreisleiloes.com.br
Gustavo Reis Auctions · Since 2008
This material is for informational and commercial purposes only and does not constitute a public offering of securities, a promise of returns or an investment recommendation.
All information, estimates and value references reflect market parameters and technical assumptions as of the date of preparation and do not represent a guarantee of return. Prospective investors are advised to conduct independent due diligence and engage specialized legal, financial and environmental advisors before making any investment decision.
Participation in the auction is subject to full compliance with the terms set out in the official auction notice, pursuant to applicable Brazilian law.
This material includes on-site photography and illustrative or projective imagery used solely to demonstrate territorial references and the development potential of the property. No image constitutes an approved architectural project or a commitment to development.
Gustavo Reis · Licensed Auctioneer · JUCESP No. 790
